When you access or use our website and its content, we may collect information from your devices through the use of 'Cookies'. Cookies perform various different functions, and the purpose of this policy is to help you to understand how they work, and why we use them.
What is a Cookie?
Firstly, when it comes to websites, a Cookie is not a biscuit enjoyed by many including American puppets.
A Cookie is in fact a small text file that is sent to your PC or other device which contains information that allows us to recognise that you have used our website before. They are widely used to make websites work more efficiently for visitors, and to provide information to us as owners of the website. No personal data is collected, and we are unable to associate the cookie with a particular individual's name, address or other personal information.
For examples of the Cookies that Demelza uses please see the table below:
Demelza use Google Analytics to analyse the use of its website. Google Analytics generates statistical and other information about website use. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
It is possible to opt out of being tracked by Google Analytics across all websites by visiting:http://tools.google.com/dlpage/gaoptout
I see... are there are any other third party Cookies?
Yes there are. One being the Facebook Cookie shown above. These cookies are used to deliver Demelza advertisements relevant to you, based upon your interests.
They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.
Targeting cookies are used to:
1) Collect information about browser habits to target website content and to target advertising.
2) Link to social media networks who may use this information about your visit to target advertising to you.
3) To provide advertisers with information on your visit so that they can present you with adverts that you may be interested in.
4) Deliver content and marketing communications tailored to your interests based on information from your visit.
5) To perform site retargeting. A retargeting pixel (a tiny unit of code) on our webpage leaves a cookie in the user’s browser, which causes our adverts to be displayed or to not be displayed to you when you visit certain websites within a retargeting network (e.g. Google Display Network, Facebook etc).
6) To perform search retargeting, which allows our adverts to be displayed on third party webpages, based upon your previous web search activities.
A list of third parties who may deploy a cookie to your device, with a link to their cookie details is below:
Third party Policy location
Google Analytics https://www.google.com/policies/technologies/types/
How to control or delete Cookies
Should you wish to have more control or even delete Cookies, you can amend your internet browser settings to block some or all cookies. To do this, follow the instructions provided by your preferred web browser which we have linked below for the more common ones.
Please be aware however that if you block cookies from the website, some or all the website's functions may not perform as intended:
Mobile phone users may have to refer to their handset manual for details on how to block cookies using their mobile browser. For more information about online behavioural advertising cookies and opt-out controls, please go to http://www.youronlinechoices.eu/.
More information regarding opting out of platform based advertising can be found at http://appnexus.com/platform-policy#choices.
Acceptance of cookie use
We may make changes to this policy from time to time. If we do so, we will post the changes on this page and make sure it’s publicised clearly on our website. These changes will apply from the time we post them.
This policy was last changed on 15 May 2018.