Ziggie Singh
Chair of Trading Board
Ziggie is a seasoned professional with over 35 years’ experience in the retail industry, having made significant contributions at both operational and strategic levels.
His career began as a store manager at ASDA and Sainsbury’s, where a dedication to customer service, team development and operational excellence were his main focuses. These formative years on the shop floor laid a strong foundation for future advancement and knowledge.
Following success in store management, Ziggie started a role at Sainsbury’s Head Office, overseeing seasonal propositions and responsible for conceiving and implementing innovative campaigns and launches, driving sales growth and enhancing the overall customer experience during key trading periods.
Ziggie’s leadership abilities led to progression into the position of Regional Stores Director, where oversight of multiple locations across London demanded a strategic focus on sales improvement, customer satisfaction and business performance.
With this experience he is looking forward to adding value to the retail side of Demelza. A resident of Kent, Ziggie is married and has two daughters.
Away from professional responsibilities, Ziggie enjoys travel, with a passion for discovering new cultures. He is also a regular golf enthusiast, while football is preferred as a spectator sport. Ziggie values leisure and family time and is known to appreciate a well-deserved rest.