Virgin Sport British 10k London Run

Join us on this iconic route past the nation's favourite landmarks.
"On my 40th birthday last year, I promised myself I would train for and complete a 10k run. I chose to run the British 10k in London as I wanted to experience the atmosphere of being part of such a large event. I chose to raise money for Demelza as it is a local charity and, being a parent, I really do appreciate all the hard work and goodwill the staff there provide for thir guests and families." Clair Bushnell - previous Demelza participant

The British 10k London Run follows much of the same route as the iconic London Marathon and takes you right through the heart of central London, passing many of the capital's famous and historic landmarks including St. James' Palace, Trafalgar Square, St Paul's Cathedral, Big Ben and the London Eye.

To apply for one of our guaranteed places please contact

We ask all of our British 10k London Runners to raise a minimum of £150 in sponsorship for Demelza (excluding Gift Aid). Once you’re signed up, we will provide you with sponsorship forms, a Demelza branded running vest and be on hand to offer advice to help you with your fundraising.

Demelza values your support and promises to respect your privacy. The data we collect and hold ­­is managed in accordance with the Data Protection Act (1998). We do not disclose or share personal information supplied by you with any other third party or organisation.