Fundraising challenge in memory of Sonny

The Robbins family from South East London are aiming to raise £10,000 in a day to support the incredible service provided by Demelza Hospice Care for Children and help raise much-needed funds.

The two hospices in Eltham and Sittingbourne, Kent and the community team in Sussex are continuing to offer care, virtual support, end of life care and bereavement services – something Kevin Robbins is all too aware of. Kevin’s nephew, Sonny died at the age of four in 2012 and was supported by Demelza throughout his life.

Kevin says, “Sonny lived up to his name in every way. From the minute he was born he radiated an energy that was like no other, his smile was huge and even though he couldn't speak, he had a huge personality that was full of cheekiness. When Sonny passed away it was the darkest moment our family had ever experienced, but in those first few days without him Demelza was there for all of us. As a family who have witnessed the vital work they do, to honour Sonny’s memory and to make sure Demelza’s fantastic service continues throughout this crisis and beyond, we have set up the “100 Challenge”.

The family are looking for 100 people to commit to raising £100 each by doing a sponsored activity for one hour on a specified day - and anything goes! How about 100 laps of your garden, 100 basketball hoops in an hour, bake 100 cupcakes, do 100 sit ups, or even do a stair climb for an hour? Kevin is also hoping to join up the challenge across virtual meeting platform Zoom to encourage participants to share their challenges and boost fundraising.

Hayley Richardson, Deputy Director of Fundraising at Demelza, said: “88% of our funding comes from our generous supporters and the Coronavirus pandemic has meant our fundraising has taken a huge hit. We are working hard to develop new ways of raising money to support our services now and in the future. A massive thanks goes out to the Robbins family for sharing Sonny’s story and their innovative way of fundraising to support Demelza.”

To find out more about the “100 challenge”, or if you would like to help, email Kevin at or visit his JustGiving page for more information.