Ballroom dancer, choreographer and former Strictly Come Dancing star James Jordan appeared as a contestant on ITV's Celebrity Catchphrase this week, and nabbed a cash prize of £29,700 for Demelza.

James went head to head with fellow contestants, Celebrity X Factor Judge Louis Walsh and Emmerdale actress Fiona Wade, for a chance to win up to £50,000 worth of life-changing funds for their charity of choice. James, who is from Gillingham, Kent, and now lives with wife and dancing partner Ola in Maidstone, described Demelza Hospice Care for Children as 'a brilliant, brilliant, brilliant cause' when naming us as the charity he would like to play for and donate any prize winnings to. "It would be really amazing to win £50.000. I'm from Kent and it's a local charity, and they really desperately need the money."

Host Stephen Mulhern jokingly questioned whether James had a 'cha-cha-chance of winning', but the dancer wowed everyone by quick-stepping his way around the competition to make it through to the Super Catchphrase, where, to his own surprise, he won an astonishing £25,000 to add to his winnings with a correct answer in the final second. After being told the amount he'd won, James said, "I thought I was rubbish! I'm very excited and happy for Demelza."

The star took to Twitter to announce the news, saying: "So I won £29,700 for charity! Thank you to Catchphrase and ITV for having these kind of game shows where we can win that kind of money to hopefully change peoples lives."

Wife Ola tweeted her congratulations, saying: "Well done to my clever hubby for winning Catchphrase! More importantly well done for winning £29,700 for the wonderful charity that is Demelza."

Previous Chief Executive Ryan Campbell added his thanks, tweeting: "James Jordan, you're our hero! Thank you on behalf of everyone at Demelza for choosing us as your charity and for being brilliant at Catchphrase. Who would have known!"

James is no stranger to waltzing his way to the top, as he also won Dancing on Ice in 2019, a show created by Olympic Champion ice skater and Demelza Vice President, Jayne Torvill. 

The money James has won could pay for the costs of delivering our Care at Home service for two whole months in his home county of Kent, giving Demelza a much-needed boost following our Care at Home Christmas Appeal.

If you would like to join James in making a donation to Demelza, you can still give to the appeal at

Massive thanks to James, Catchphrase and ITV for this wonderful sum of money, from all of us here at Demelza.

Pictures: ITV