Your privacy is our top priority here at Demelza Hospice Care for Children. The new law, General Data Protection Regulations (GDPR), came into effect on Friday 25 May 2018. In the media, more often we’re hearing phrases such as GDPR, data protection, opt-in consent, cookies and the right to be forgotten, but what does it all mean?
This rapid development of new ideas and terms brought on by our new digital world can be confusing, but you should be assured GDPR is a positive thing. It’s the new law that protects your personal information. It is the most important data protection regulation change in 20 years and it became law on Friday 25 May 2018.
It is Demelza’s responsibility to ensure that the personal data you have given us is kept safe and only used in the correct way. We have an obligation to only ever communicate with you in ways you have told us is ok and that we only talk with you about things you have said you want to hear about.
We update our records regularly to ensure our supporters are getting the latest Hospice news, as well as information about our events and supporters.
So what has changed?
One of the biggest changes is around obtaining consent to use personal data. The new requirement will impact how Demelza attains and renews consent, but GDPR also introduces the need to record the details for auditing purposes.
This may mean that we will be asking you regularly if you would like to keep receiving information from us in the future. This information could be anything from information about fundraising events, details about challenges and activities you have signed up to or receiving our supporter magazine, Demelza Life.
Other changes include:
• A wider definition of personal data
• New categories of sensitive personal data
• Increased rights for data subjects