• The Axis foundation boost Demelza’s ‘adopt a nurse’ initiative with a £54,000 donation

    by User Not Found | May 11, 2017
    Demelza Hospice Care for Children’s ‘Adopt a Nurse’ initiative has had a huge boost with a £54,000 donation from The Axis Foundation, the charity arm of property maintenance and services provider Axis. The cheque was presented to Demelza, following a golf day at the London Golf Club, and is the equivalent to 2,680 hours of nursing care. 

    Axis’ longstanding partnership with Demelza started 13 years ago.  During this time £600,000 has been donated to support the charity’s ‘Adopt a Nurse’ programme. This programme helps to fund qualified nurses to provide Demelza children with 24-hour specialist care, which is key in providing them with a better quality of life.  As a charity, not part of the NHS, these charity partnerships are vital.  Demelza is reliant on generous donations from local individuals, groups and businesses to be able to provide care free of charge to children and young people, affected by life-limiting and life-threatening conditions.

    The short breaks, family support services, therapies and end-of-life care that Demelza provides across East Sussex, Kent and South East London are crucial for the children and families who depend on them.

    Demelza Parent Mette explained: “As well as memory-making and emotional support Demelza also gave practical help - from the community nursing team making phone calls and liaising with various agencies, to staff at the hospice tackling paperwork. We didn’t need to worry about the cooking, cleaning, washing - we could just focus on Thomas.” 

    The Axis Foundation funds are raised through an annual corporate donation and corporate events such as a charity ball and supplier golf day. Axis people are also heavily involved in personal fundraising through activities that range from skydives and bake sales to Dotty Days and abseils, and are always thinking of new ways to raise funds for the hospice. 
     


     
  • Swale partnership goes from strength to strength

    by User Not Found | May 11, 2017
    Demelza has been working in partnership with Swale Heating since 2010 when Swale Heating, as a local Sittingbourne based business, began serving our boilers free of charge at both our Sittingbourne and Eltham Hospice. 

    Since then our partnership has done nothing but grow and flourish with Swale Heating going on to add Demelza’s famous clown logo to all of their vans and marketing materials, helping to raise our profile around Kent and South East London. 

    Most recently though Swale Heating blew us away with their offer to donate £26,000-worth of their own air-time to us, allowing Demelza our first ever opportunity to advertise on TV. The ad which began airing in February showed during such programmes as The Chase, Judge Rinder and Tipping Point. You can view the age at the top of this page. 

    At a wrap party to celebrate the end of the six-week trial run, Demelza CEO Ryan Campbell said: “A massive thank you to Swale Heating for giving us this amazing opportunity. It’s been fantastic for reaching new families and supporters. This is the first time Demelza has advertised on television and we are enormously grateful to Swale Heating.”

    Since the first ad aired it has been seen on average 42,000 times per week, achieving a three-fold increase in family self-referrals to Demelza. The advert has allowed us to reach new audiences as well as new families, increasing our profile and allowing everyone out  there to truly see and understand what it is that we do. This is all down to the wonderful support of Swale Heating.  

    Following the three month trial period we have now formed an ongoing agreement with Swale Heating, with them continuing to gift approximately £9,000 a month to Demelza for television ad slots. 

    We have many more plans in the pipeline too with this big partner, from growing our London Campaign and working together on our social presence. 

    Watch this space for more Swale Heating and Demelza news! 

    To find out more about Swale Heating check out their website