Demelza opens first children's shop in Sheerness

30 June 2016
Demelza has opened its first dedicated children’s and baby shop with everything you might need for your young family but at an affordable price.

The shop at 86 High Street, Sheerness was officially opened on Thursday 30 June at 10.30am with one mum queueing from 7.30am to bag a bargain.

Heidi Moore, mum to Robert nine months, explained what had prompted her early start: “There’s lots of good stuff in there and it’s really cheap. It’s really good because it’s so cheap especially for mums that struggle.”

The ribbon was cut by Dan Zaccheo, Deputy Head at Meadowfields School which has had past and present pupils use Demelza.

Claire Jordan, Demelza’s Head of Trading Company Development said: “Demelza is about life. We provide compassionate and expert care for babies, children and young people when they need it most and we support their families. I can’t think of a better way for the retail charity shops to align with our fantastic charity than by opening a shop dedicated to children. By donating, buying and supporting you’re directly helping care for the children that we serve.”

Shop Manager Jane Noble, who previously managed the co-op in Sheerness, said: “I think it’s fantastic because there is nothing like it in Sheerness High Street and I really think it will have a huge impact.”

Demelza Area Manager Robin Watson added: “We’ve got a really good volunteer team already. The local community really supported us even before we opened the doors.”

The shop will be selling clothes, toys, books, prams, cots, moses baskets and high chairs and is open Monday to Friday 9am to 4.30pm. It is Demelza’s second shop in Sheerness and the charity’s 24th store.